Excited to give a presentation today on "Five Principles for Amazing Cause Marketing that Makes a Difference" at the Cause Marketing Forum and wanted to share my deck with all of you. The five principles to consider for great cause marketing campaigns include:
- Not All Contests Are Created Equal
- LIKES are a Start Not An End
- Being Social Works Better in a Community
- Social Happens in Real Life (IRL)
- The Word on the read more...