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Growing a “Do Gooder” Culture: Where Does Your Company Fall on the Spectrum

October 7, 2011 by Kami Huyse

Credit: From a presentation at SchipulCon by Courtney Siegfried of the  20K Group Chris Vadez, Primer Grey       The benefits of cultivating a “Do Gooder” culture for a business are huge but read more...

Filed Under: Nonprofit and Cause Marketing

Pat Bowland’s 7 Tips for Living Your Life Well

September 28, 2011 by Kami Huyse

  Credit: Post_It originally posted on Reddit by GlitterintheAir     I belong to a secret society or two, do you?   One of these secret societies, Love Drop,  shared a really powerful message from the grave. It was a Post-It Note that a man, named Pat Bowland, kept in his cubicle at work to remind him of what was important as he fought brain cancer, which ultimately claimed his life. Not surprisingly, the note went viral after his read more...

Filed Under: Personal Tagged With: social media

How to Moderate a Panel and Energize an Audience

September 14, 2011 by Kami Huyse

Photo by Ed Schipul from the IS Conference in Houston, Texas, 2010, moderated by Maggie McDonald Maybe you have a panel up for consideration at one of the many conferences out there, maybe someone just asked you to lead a panel, or maybe you are just interested in how people could be crazy enough to take on the job of moderator. Whatever the reason, you are looking for information, and answers about the art and tricks of read more...

Filed Under: Conferences and Events, How To Tagged With: Moderator, Panel, Speaking

Tour of New Facebook Places, Better Communication, Less Privacy

August 29, 2011 by Kami Huyse

When Facebook rolled out with “Places” last year, like many of their feature upgrades, it came with a feature called “Tag Friends with You” turned on by default. This feature would allow your friends to check you in anywhere, even if you weren’t there, and even if you didn’t want to be checked in. It turns out that the new Facebook Places brings this feature back, but you can’t prevent people from tagging you at all, you can only remove the tags from you own profile.   While usually, Facebook tends to count on the trade blogs, like this post by All read more...

Filed Under: Social Networking Guidelines, Social Networks Tagged With: Privacy, Security

How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend

August 23, 2011 by Kami Huyse

  How does the average person know if an urban legend is true or false?   It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes.   Usually it looks something like the image of the email below which claims Tyson Foods  is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday.   Usually it claims that the company in question read more...

Filed Under: Crisis Communication Tagged With: Holiday, Public Relations

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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