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How to Moderate a Panel and Energize an Audience

September 14, 2011 by Kami Huyse

Photo by Ed Schipul from the IS Conference in Houston, Texas, 2010, moderated by Maggie McDonald Maybe you have a panel up for consideration at one of the many conferences out there, maybe someone just asked you to lead a panel, or maybe you are just interested in how people could be crazy enough to take on the job of moderator. Whatever the reason, you are looking for information, and answers about the art and tricks of read more...

Filed Under: Conferences and Events, How To Tagged With: Moderator, Panel, Speaking

Tour of New Facebook Places, Better Communication, Less Privacy

August 29, 2011 by Kami Huyse

When Facebook rolled out with “Places” last year, like many of their feature upgrades, it came with a feature called “Tag Friends with You” turned on by default. This feature would allow your friends to check you in anywhere, even if you weren’t there, and even if you didn’t want to be checked in. It turns out that the new Facebook Places brings this feature back, but you can’t prevent people from tagging you at all, you can only remove the tags from you own profile.   While usually, Facebook tends to count on the trade blogs, like this post by All read more...

Filed Under: Social Networking Guidelines, Social Networks Tagged With: Privacy, Security

How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend

August 23, 2011 by Kami Huyse

  How does the average person know if an urban legend is true or false?   It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes.   Usually it looks something like the image of the email below which claims Tyson Foods  is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday.   Usually it claims that the company in question read more...

Filed Under: Crisis Communication Tagged With: Holiday, Public Relations

Advisory: Google+ Begins Booting Brands

July 21, 2011 by Zoetica Media

Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...

Filed Under: Industry Trends, Social Networks Tagged With: Google+, social media

Win a Copy of Content Rules

July 14, 2011 by Zoetica Media

We at Zoetica never tire of promoting the need for quality content and, by extension, great resources for creating it and good writing. In that vein, we are giving away five copies of Ann Handley and C.C. Chapman’s Content Rules. Winners will be the best responses to the question (graciously supplied by Ann): Can you have a social media read more...

Filed Under: Book Shelf, Contest Tagged With: Ann Handley, C.C. Chapman, Content Rules, Contests

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How Professionals Can Lead Through Outrage and Division
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  • Why Community Builds the Strongest Brands
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  • Master the Art of Connection to Expand Your Network

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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