Zoetica Media

A Simple #BlueKey Can Change the Lives of Thousands

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    There is something powerful about using simple communication to make big changes in the world. That was what was intriguing when Shonali Burke, a social change advocate and veteran communicator, posed a powerful idea.   Change the world for $5.   It doesn’t sound like much, but sometimes that little bit is all it takes to change a life read more...

Steps for Building a Social Media Plan: Aim for the GOAL POST

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    Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan.   Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...

NextGen Tech Women: Supporting Aspirations

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What if you knew there was a young girl who had the potential to cure cancer? What if you knew there was a teenage girl who had the potential to engineer affordable, realistic robotic body parts for amputees? What if you knew there was a young woman who had the potential to design sci-fi worthy tools that could repair broken bones and broken hearts, if she got the education, training, support and opportunities she needed? What if you knew that these were real girls, with real aspirations, and there was something you could do to help them realize their dreams? These girls are real and are a few of the 2011 winners of the National Center read more...

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