Photo: By Beth Kanter .ORG and .NGO, The Internet Sisters It is amazing how many nonprofit sites don't have the 501(c)(3) in the United States or other designations in other countries clearly marked somewhere on the donation page of their site. It really should be in the footer of every page. Not every donor is educated to find this information, except people who:
Take the Quiz to Find Out What is Your Social Media Measurement Personality Style? » Quiz Maker The Freewheelers The Naysayers eschew measurement, calling it antithetical to the ethos of read more...
Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...
Social media is by definition, public information. As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people. As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise. But….as a mother, friend and human being that cares, I have some concerns. Our Eroding Privacy My read more...
Everything you need to know about risk and social media you can learn from Monty Python. Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom. Three Questions to Ask for Your Social Media Strategy
