Zoetica Media

Whitepaper: A Commonsense Framework for Social Media Measurement

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Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...

The Double Edged Sword of Social Media and Privacy: What is the Responsibility of Communicators?

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  Social media is by definition, public information.   As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people.   As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise.   But….as a mother, friend and human being that cares, I have some concerns.   Our Eroding Privacy   My read more...

The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

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  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

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