We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Measurement Tools. This is not an exhaustive list of social media monitoring tools but include those which we have actually tried ourselves and have found useful. Over the next few weeks or so we will also add a list of our favorite social media engagement and management tools, Social Media Influence Tools and Analytics and Analysis Tools. As we share, feel free to share each one with your networks and add YOU favorite tools to the comments section, along with their price range and read more...
Freezin For A Reason: Why I am Jumping Into Very Cold Water This Week
I hate the cold. I may have grown up in Colorado, but I most of the time I like being in hot Texas. A few years ago my brother did a Polar Plunge for charity, and while I gave to his fundraising push, I also gave him plenty of harassment about how crazy he was. So, it might surprise you to learn that I have somehow agreed to jump into freezing cold water this upcoming Saturday morning. Not only that, the weather forecast calls for freezing rain. Here is why I read more...
7 Ways For Bloggers to Attract Brands
We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...
Facebook Changes Its Promotions Policy…Again
Up until yesterday, Facebook prohibited using your Page Timeline to directly run a promotion. You had to either divert fans off of Facebook to your website, blog or other social network to have them participate in promotions, or you had to administer the promotion though a third-party Facebook application. However, Facebook has again amended its terms to allow for promotions. It is still NOT allowed on your personal timeline. Things You Can Do in a Facebook Promotion
- Collect entries by having users post on read more...
How Unexciting Brands Can Rock Social Media
Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
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