Zoetica Media

More Changes for Facebook Admins: Text Updates Won’t Work as Well Anymore

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Facebook has two goals:

  • To make more money from companies and organizations who maintain Facebook Pages by selling advertising
  • To drive more use of the platform by those who use it in order to do more of #1
What if testing concluded that you could accomplish both of these goals with one change? That is exactly what Facebook announced it would do today when it said that it would boost text status updates for regular users while degrading the same type of updates from brand and user read more...

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing

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  We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Measurement Tools. This  is not an exhaustive list of social media monitoring tools but include those which we have actually tried ourselves and have found useful. Over the next few weeks or so we will also add a list of our favorite social media engagement and management tools, Social Media Influence Tools and Analytics and Analysis Tools. As we share, feel free to share each one with your networks and add YOU favorite tools to the comments section, along with their price range and read more...

Freezin For A Reason: Why I am Jumping Into Very Cold Water This Week

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  I hate the cold. I may have grown up in Colorado, but I most of the time I like being in hot Texas. A few years ago my brother did a Polar Plunge for charity, and while I gave to his fundraising push, I also gave him plenty of harassment about how crazy he was. So, it might surprise you to learn that I have somehow agreed to jump into freezing cold water this upcoming Saturday morning. Not only that, the weather forecast calls for freezing rain. Here is why I read more...

7 Ways For Bloggers to Attract Brands

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  We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...

Facebook Changes Its Promotions Policy…Again

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Up until yesterday, Facebook prohibited using your Page Timeline to directly run a promotion. You had to either divert fans off of Facebook to your website, blog or other social network to have them participate in promotions, or you had to administer the promotion though a third-party Facebook application. However, Facebook has again amended its terms to allow for promotions. It is still NOT allowed on your personal timeline. Things You Can Do in a Facebook Promotion

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