Sound. It is one of the most elemental human experiences. But for whatever reason, sound has not taken off as a huge part of social media. In fact, sound, and specifically music, can be somewhat of an annoyance. Who hasn't clicked into a website while at work, or while the children are sleeping, and music start blasting from the page automatically? Sound has the ability to delight and inform. Even better, it can be utilized read more...
Context is the New Frontier for PR, Marketing and Communication
Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...
Facebook Advertising on a Small Budget
Facebook is still the Grandaddy of social networks, but it is no longer a purely organic channel where you can build a community and expect that they will be engaged with your brand. Not without paying for ads anyway. For the public relations professional, this can be a really bitter pill to swallow, but the truth is that if you don’t pay for at least some of your posts on Facebook, people won’t see it. The good news is that you don’t have to put a huge budget against it to get fairly good results, especially for smaller Facebook pages. There are currently three types of Facebook ads which smaller pages and organizations should consider read more...
Ice, Ice Baby! Deconstructing a Viral Video Meme
Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...
Community LOVE for Brands
Recently, I was reading a Facebook discussion between some influencers about how brands require them to use hashtags in their tweets, posts and other social media. As a brand representative, I know this is probably because they are measuring the reach of these posts to report back to the client. Plus, it helps with discovery and helps to meet the FTC requirement to disclose paid endorsements (along with the #ad hashtag). Seems read more...
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