You know the feature. A stylish magazine takes a photo of someone and makes fun of their fashion choices? It’s totally mean girl, but it sells magazines and can be entertaining for even the most compassionate among us. But imagine it happening to a woman who is wearing a superhero costume with a tutu because she is in the middle of fighting brain cancer. This is what happened last month when SELF magazine editors started to notice the trend of women running with tutus in races. They reached out to Monika Allen, the runner on the right, and asked for a photo as they were writing about the trend. Not grasping that the magazine read more...
Reputation Management For C-Level Executives
It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...
Getting the Most Out of Facebook
In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to read more...
How Social Media Can Ruin Your Business Relationships
The Social Media Breakfast of Houston has entered into a partnership with Houston Media Source, a non-profit organization that provides public access cable television programming to Houston. I have had a soft spot for public access television since college when we used the Fairfax Virginia public access television station to learn our way around a television studio in my studies at George Mason University. We were read more...
The Language and History of #Hashtags
I was lucky enough to be a very early adopter of Twitter, though in the early days we weren’t particularly brilliant in our communication. Behold, my first tweet – I know, underwhelming. On my way to pick up Kyler, don't want to be late on the first day back from the holiday. Wondering if this is how twitter works? — Kami Huyse (@kamichat) January 2, 2007 We DID learn how to use Twitter to connect fairly quickly, but we found it lacking read more...
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