Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm? In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.” And the numbers have begun to show how video is taking over every aspect of social media, blogging, etc.. In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same read more...
Why You Need a Powerful, Engaged Twitter Account
The use of Twitter for business is a growing trend, but many people just broadcast their content and forget that it can also be a engagement platform. However, it can seem hard to authentically connect with your customers there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy for your business. Taking Twitter to the next level is all about how you harness the power of one of the best platforms online to grow your brand and connect with a vibrant community. Madalyn Skylar, creator of the #TwitterSmarter podcast and Twitter read more...
Navigating the Changing Online Landscape for Communicators
A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...
15 Questions to Build a Social Media Strategy Action Plan
[Tweet "Great strategy always puts people first and tactics last."] The key to a great public relations or marketing campaign is great planning. People first. Tactics Last. We tend to do this in reverse, we see a great tactic and we quickly try to see how we can shoehorn it into what we are already doing (best case) or just do it as a one off (worst case). But tactics aren’t strategies and on their own will rarely move you down the field purposefully. A social media strategy action plan that hits it through the read more...
Managing Global Crisis Communication Like A Pro
Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...
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