2020 was already supposed to be a record-breaking year for video streaming, with AppAnnie forecasting we would be up 20%. That prediction almost seems quaint now that COVID-19 came along and the overall sector exploded, growing by 99% year-over-year in hours of live streams watched. At November’s Social Media Breakfast, we focused on lead generation with video, as Kami interviewed Todd Giannattasio (@growthsuite). Go where the people are With video everywhere, the question is inevitably what platform should I be on? Todd says simply, “...the real answer is always wherever your audience is.” Understanding and fostering your read more...
How to Use Social Media to Amplify Events
How to Use Social Media to Amplify Events Rebecca Council, Chief Engagement Officer of CLR Digital Media Services joined us for Houston Social Media Breakfast and shared how to utilize social media to promote special events. With Rebecca’s extensive experience in event planning and social sharing, she broke down how to approach the planning, organization, and activation of events and social media sharing. Determine what kind of event you are planning What kind of event do you want?
- Public vs. Private
- Live vs. Staggered Shares
Leading with Social Media in a Pandemic
At the October 2020 Houston Social Media Breakfast, we hosted a special guest, Annie Phalen, who heads up the social media for Houston Methodist Hospital. Not only is the hospital leading medicine, but it is also a leading community voice during this pandemic. Houston Methodist is also a Zoetica client, making this breakfast a family affair. Annie came from a hospitality background which some might find incongruous with her entry to the medical world. She sees similarities across the two industries, as the primary goal is to serve people and meet their needs. While, of course, there was a learning curve, at its heart her mission remained read more...
Repurposing Content for Maximum Visibility
On Friday, September 11, 2020, we continued the Social Media Breakfast Houston Online edition with Nick Wolny. A writer, first and foremost, he has become a go-to messaging strategist with his company, Hefty Media Group. We discussed how to take media you are already generating and leverage it for your business. This includes content such as podcasts, newscasts, long-form blog posts (10,000 words or more); ultimate guides, read more...
How to Create a Voice for Your Brand
Paz then moved into discussing the twelve archetypes, for finding a voice. (You can find the archetypes on the website.) These include the sage, the rebel, the Creator. What voice do they need you to have on the other side of the table. Now figure out what's unique about your personality. And then from there, we're going to create what I like to call Creative buckets. So what really turned me off in the world of the agency world is "puppy pictures". For example, I'm going to take your brand logo and put it on a puppy picture. It's clearly just for likes when it's not authentically on brand. Fill the Buckets Instead, think of three read more...
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