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Add Free Trackback to Your Blog, Even to Blogger

One of the MAJOR drawbacks to the free blog editing tools at Blogger is that they don't support Trackback. This is a HUGE disadvantage for a blogger as trackback can drive traffic and facilitates the process.

While trying to add trackbacks for one of my posts by cutting and pasting links between several sites, using a cool but labor intensive manual trackpback ping service, I ran across a link to .

So, I went there read more...

https://www.zoeticamedia.com/1108

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PR is the Perfect Christmas Gift

Every year, my local PRSA chapter in San Antonio chooses several charitable organizations to come and sit with us over lunch. The program is called the Gift of Guidance, and it is a small way that we try to help our community.

I think that every PR pro should spend some time working with local charities. It enriches the community, teaches more people about the profession (its not just press releases) and helps the PR pro see things from a different perspective.

We help the chosen charities assess their PR needs, put together read more...

https://www.zoeticamedia.com/1110

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Can PR Be Objective, Can Anyone? I blogged about PR as an Ombudsman earlier this week and Ryan Scholan expressed his concern in my comment section about the objectivity of the person who would perform this task. His use of the phrase "agenda-toting" was loaded for effect, but my argument is that everyone has an "agenda." It could be argued that no ombudsman has total objectivity. Media organizations hire ombudsman (for money) to "listen" to the viewers/readers/listeners and act as a champion of read more...

https://www.zoeticamedia.com/1111

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American "Pay for Play" in Iraqi Press

I was trying to get some work done, and what arrives in my in-box but a link to this story in the "LA Times" about how US military is "secretly paying Iraqi newspapers to publish stories written by American troops." It made me cringe, and after I recovered, I had to write.

If true, there are some gross ethical issues with this:

1. Paying for articles (this is called usually called ADVERTISING) and should be clearly marked as such. Clearly, the Iraqi read more...

https://www.zoeticamedia.com/1112

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