PR Agency in Iraqi “Pay for Play” Responds to Charges

A little housekeeping about The Rendon Group, the “PR” agency involved in paying Iraqi reporters for coverage, as well as a whole other boatload of covert activities.

I blogged about in this scandal after an article appeared in Rolling Stone.

At the time, The Rendon Group was MIA as media tried to contact them for comment read more...

https://www.zoeticamedia.com/1084

Kate Moss Ad is Balm for PR Crisis KATEMOSSCOCAINEPOSTER Originally uploaded by SPLÛTE.   It seems that model Kate Moss is attempting to refresh her “personal brand” in a self-depreciating commercial for Virgin Mobile. The ad debuted last night on the Internet and will be shown on television starting Saturday. Moss fell from grace after she was photographed using read more...

https://www.zoeticamedia.com/1085

Barbie Has an Image Problem Most pre-teens feel it’s “cool” to torture the doll snow Originally uploaded by death is a picnic. Girls aged seven to 11 seem to have particular venom for Barbie, but is hasn’t seemed to harm the sales of the doll. In a study conducted by academics at the University of Bath’s school of management girls read more...

https://www.zoeticamedia.com/1086

WARNING Spell-check may cause stupidity Yesterday, I stumbled on the blog of Steve Cody and an entry he made decrying spell-check. It made me recall a study a few years back by the University of Pittsburgh’s Dennis Galletta, Professor of Business Administration, which showed that spell-check can actually make your writing worse. In the study, 33 undergraduate students were asked to proofread a one-page read more...

https://www.zoeticamedia.com/1088

5 Critical Skills of the Corporate Blogger

Richard Edelman blogged today about the skills that a corportate blogger needs to have. I have created the cliff's notes version (with a little bit of my coloring) here.

A corporate blogger must have:

1. An ability to connect with the audience
2. The stamina and charisma to keep up the work
3. Resiliance to criticism
4. An expertise or skill set that makes them credible
5. Someone the seeks the "wisdom of the crowd"