Measuring PR Value This is an age-old dilemma, how do we measure the value of PR against other disciplines, such as marketing? In the past, the most common “measurement” was Ad Value Equivalencies (AVE). I remember that Bacon’s used to serve them up with our clips and we dutifully reported them to the board. However, no one in their right mind uses these values any more because they are seen as the equivalent of snake oil. They are not meaningful and may be downright misleading. Recently, Katie Paine, one of the the measurement gurus of read more...

https://www.zoeticamedia.com/1078

New PR Skill – Learn Social Media 5 Ways to Join the Conversation Fast Blogging with Flickr Originally uploaded by nico..   According to a story in the Daily Dog today about a survey conducted by an independent research firm for Accountemps, 31 percent of senior executives (including those from read more...

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Dilbert Becomes A Blogger Syndicated columnists and cartoonists are starting blogs all over the Web. Several started in October, like one of my favorite cartoonists, Scott Adams, who draws the Dilbert cartoon. On Christmas day, David Astor of Editor and Publisher wrote a pretty good article about syndicated columnists turned blogger. Quite frankly, I have always felt that bloggers have much in common with the editorial page of the newspaper, but as some of those interviewed said, there read more...

https://www.zoeticamedia.com/1080

The Authentic Voice: Integrity is A-Lister’s Friend When I opened the San Antonio Express News today, a column by Dave Beck caught my eye. It revealed that the online Merriam-Webster dictionary had announced its top 10 words looked up in 2005. It turns out that the most looked-up word in 2005 was: Integrity. This doesn’t surprise me. In a world filled with corporate scandals, mischievous journalists, slippery politicians and most recently, read more...

https://www.zoeticamedia.com/1082

Christmas Open House Brings Dividends My friend Ellen is pretty good at using her PR acumen to make friends and influence people. Every year she has a PR Open House Christmas Party at KLRN, San Antonio’s public television station. Due to the nature of her job, she gets a lot of promotional stuff every year, great things like a Roy Underhill bobblehead doll, a Mona Lisa CelebriDuck (which now swims in my tub), and other equally eclectic and interesting stuff. She invites her read more...

https://www.zoeticamedia.com/1083