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January 12, 2006 by Kami Huyse

Created or Engaged Media? Continuing the Conversation Oh, if only I could open up my trusty word processor, write a few witty and insightful lines and then publish them online for all to see, consume and take action. If you build it, will they come? For blogs and other social media, it seems the answer isn’t that easy. They may come if you have already build a loyal readership and have the traffic to make your message “stick.” You can also gain an audience from an already-proven leader in the blogging space. Which is why so many bloggers complain about being read more...

https://www.zoeticamedia.com/1059

Filed Under: Featured

January 11, 2006 by Kami Huyse

Pay For Play Update Former CIA Officer Defends 'Wash Post' Op Ed in Online Chat Reuel Marc Gerecht, a former CIA case officer now a resident fellow at the American Enterprise Institute, defends the covert activity in the scandal, but also says that the government should get rid of the Lincoln Group and re-develop its own expertise. PR isn't covert, so on that I agree with him wholeheartedly. Tags: Pay for Play|Lincoln Group|PR Scandal|read more...

https://www.zoeticamedia.com/1060

Filed Under: Featured

January 10, 2006 by Kami Huyse

New Media and PR Campaigns - Part II soft rain drops on the water surface Originally uploaded by pyrrho.   Shel over at Naked Conversations took exception to my post calling a blog a "tactic." I knew that using the word “tactic” would be a bit read more...

https://www.zoeticamedia.com/1062

Filed Under: Featured

January 10, 2006 by Kami Huyse

Blogging Should Be a Part of Some PR Campaigns
but not all...

Shel Israel at Naked Conversations wrote a post yesterday with his advice to Web 2.0 early stage companies:

“You are better off going with blogging and NOT using a PR agency until you are further along in your development,” Shel blogged.
He goes on to say that while PR firms are useful, they may not be in the early stages of a tech launch (Web 2.0). I made a comment in the post and Shel asked me to take the conversation to my blog.

I respect Shel’s opinion on read more...

https://www.zoeticamedia.com/1063

Filed Under: Featured

January 9, 2006 by Kami Huyse

Meaningful Blogging Benchmarks They aren’t all that easy to come by In the comments section of my post about my blogging goals, Katie Delahaye Paine asked: “Shouldn't there by be some kind of a compilation or industry average for PR blogs?” I think this would be a great service to get this benchmarking information; unfortunately, most meaningful stats require you to own the site in order to get them and I haven’t seen an aggregating service that adequately serves these stats up for PR blogs. And read more...

https://www.zoeticamedia.com/1064

Filed Under: Featured

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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