Sometimes simple things are best. Dave Gray of Communication Nation shares with us his friend Alberto Boin’s 3-step recipe for effective communication: Headline: Your headline is the Result: What you want the person to learn or do. Example: "Chocolate Cake" or "How to write a memo." Ingredients: What are the necessary components that you must have in order to do the thing? Example: Milk, eggs, etc., or "Working knowledge of C++. Recipe: Step-by-step instructions that describe "how to make it" or "how to do it." Thanks to Dave and read more...

There is a great conversation that started on Friday and is still going today over at On Message with John Waggner about the explosive growth of the PR blogging world and how the growth will change our not-so-little community. If you haven’t been there yet, take a few minutes to go and add your 2-cents or just read all of the insightful comments. It was just December 31, 2005 that Constantin Basturea, the keeper of the PR read more...

Third-party endorsements are always better than your own. Find some willing endorsers here and have some fun on a Friday. Now, back to work.

Tags: Fun Friday|Dynamic Images|Einstein|read more...

Shel Holtz says that blog monitoring is an emerging business service for PR, and why not? The skills that we are learning by engaging every day in blogs can translate to marketable business skills. It certainly is a value-added service for current clients. If you practice public relations in-house at your company, it certainly answers that “What have you done for me lately?” question at review time. Steve Rubel has already rolled out a monitoring service through Cooper Katz under his blog brand, Micro read more...

I am a fan of great big stuff. Heck, I live in Texas after all. Do you need a big pair of scissors for a ribbon-cutting? An 18-inch tall giant alarm clock that really works? A gavel as big as the your boss' ego? Giant boxing gloves for a "showdown" between management and their employees at the company picnic? A baseball hat big enough to sit on for read more...