PR people like case studies about media relations. Tell me how to do it, how not to do it and while you’re at it, tell me a few wild media stories.
So, now there is a blog that covers whatever your viewing pleasure.
For the glass is half-full folks there is the “Good Pitch” blog by Todd Defren; for those who see life through less rosy glasses there is the original “Bad Pitch” blog by Richard Laermer and Kevin Dugan; and for those that are into train wrecks and like fantastic stories there is the “read more...
The 7 Habits of Highly Effective Blogs
Effectively communicating ideas and building relationships takes some discipline. I have always liked Steven Covey’s 7 Habits of Highly Effective People. The principles make sense and are applicable both in your personal and professional life. A blog is a highly personal refection of the people and/or companies writing it. These principles can be perfectly applied to blogging and other two-way communications. 1. Develop content based on principles and values. While a blog cannot deliver “key messages” in a canned and contrite manner read more...
Measuring Influence over Authority
Is it better to have authority or influence? Authority, as measured by Technorati, is just the number of in-links to a site, but the problem of measuring the quality of those links remains. So why not measure influence?
Onalytica, a UK firm specializing in social network analysis, released a new study on its blog measuring the most influential sites on the topics of "business blog" and "business blogging." It came up with the top 25 Websites (many which are blogs that we all read more...
Fun Friday: Cheney’s Got a Gun
Aerosmith
Originally uploaded by EbolaMonkey. Okay, I had to do this because, well, it's funny and its done well too.
No matter your political stripe, if you have a sense of humor anyway, this is a funny parody of "Jamie's Got a Gun" by Aerosmith. If you don't have a sense of humor, or are a professional sensitive, a term coined by Houston Blogger Kevin Whited, read more...
Fun Friday: Experience Some Great Flash Animation
Although I know there is a lot of controversy about when children should first be exposed to computers, my 22-month-old son loves Kneebouncers.
He always wants to get on the computer “just like Mommy” and Kneebouncers provides an intelligent way for him to do it. It teaches babies cause and effect, when they push any button something happens on the screen. read more...
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