On Friday’s I usually reserve this space from something funny, but today it seemed more appropriate to trade it for something thought provoking instead.

Last Saturday, our friends lost their 4-month-old to sudden cardiac arrest. William was born last year with heart problems and had open heart surgery to repair some valves. At the time of his death, they were starting to think about a heart transplant.

Today, I attend this little one’s funeral where I read more...

So much talk has occurred around the meme (or idea) of the press release is dead that whenever it comes up again, everyone writes a reactionary response about their entrenched opinion and goes on with their life, only to have another boxing round again in about two to three months. I admit, I have done it myself and it is the third most popular post on this site.

I think that everyone agrees on the following points:
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In a post last week, I predicted that Technorati’s new favorites list would morph into a list of the 50 most favored blogs. Here is that list, but they give us 50 more for a total of 100. The new favorites feature and It is all explained in the Technorati blog.

Here are the PR blogs that appear on the list and their rank (if I missed anyone, let me know, as I am sure you will):

• Rank 1: Steve Rubel (117 people)
• Rank 64: read more...

David Meerman Scott of Web Ink Now wrote an article for Marketingprofs.com called the “New Rules of PR,” which is actually a list of “rules” for writing press releases.

While there are a number of good tips in the article, I take exception with this one:

Don't just send press releases when "big news" is happening; find good reasons to send them all the time.
While I think it is good to get your information out there, I think advice like this breeds what I will call “junk” releases. Here is read more...