David Meerman Scott of Web Ink Now wrote an article for Marketingprofs.com called the “New Rules of PR,” which is actually a list of “rules” for writing press releases.

While there are a number of good tips in the article, I take exception with this one:

Don't just send press releases when "big news" is happening; find good reasons to send them all the time.
While I think it is good to get your information out there, I think advice like this breeds what I will call “junk” releases. Here is read more...

Robert French, instructor of public relations and multimedia at Auburn University in Alabama, posted a good overview of GlaxoSmithKline's decision to “deputize” its 8,000 sales representatives as “public relations ambassadors” to counteract the negative perceptions of the pharmaceutical industry.

There is also a comprehensive article in the February 2006 issue of Medical Marketing and Media magazine the intitiative, which was piloted in Missouri last read more...

PF_2054
Originally uploaded by m_duckworth. Yesterday, Gawker pointed to an interesting article by Bill Wasik, senior editor of Harper’s, who invented the flash mob by his account on May 27, 2003 as a social experiment.

Wasik writes in the March issue of Harper’s:

read more...

Updated from: David Parmet Says I Give Him “Ick Chills.”

David said he wasn't talking to me about this one; however, I love the phrase "ick chills'" so I have to keep it, and likely he IS talking about my post since it led one blogger to sandwich me between Steve Rubel and Devon Reams, telling us to, GET OVER YOURSELF.

I admit that I can be a little bit of a nerd about self-improvement exercises. However, it read more...

I like the new Technorati Favorites feature (thanks for the heads-up Scott) because it lists the posts that you choose as a part of your favorites network and it allows you to search across your favorites for information. Then you can share your favorites with others, here is read more...