YesterNews
Originally uploaded by exhibitj. Every day I read the mainstream media both online and – gasp! – in paper. Maybe that makes me a dinosaur. If so, I accept the title with open arms.

If you aren’t a newspaper type, then you probably get a magazine or two and chances are you watched television or listened to the radio today. Even if you didn’t do any of these things, you read a blog or two (you’re here aren’t read more...

Tired of the same old, same old. Want to start a new blogroll but don't have time for the research.

Enter similicio.us.

This "cool tool" gereates a list of blogs, and other websites, that readers have tagged in similar ways. For instance, enter your blog URL and find other sites that have similar del.icio.us tags as yours.

The Edelman Trust Barometer, released in January 2006, found that the most credible spokesperson is “a person like me,” rising from 22 percent 2003 to 68 percent in 2006. The study read more...

Warren Buffett's Licence Plate If he had the time, that is.

Why do I say this? He has a conversational style.

Witness his style in the chairman’s letter of Berkshire Hathaway’s 2005 Annual Report, released last Friday.

Analysts and finacial types actually await his Annual Report with some glee, and read more...

Public relations bases its outreach on earned communication -- whether through a social media tool, like a blog or podcast, or through gaining ink with a newsworthy story in the mainstream media.

But what happens when the public relation tactic chosen for a campaign becomes the story? And the tactic of contacting bloggers directly has become a pretty big story, damaging the credibility of Edelman, WalMart and the bloggers that carried their message.

That is what happened yesterday when the read more...

Corporate social responsibility has become the new rage within the PR community. Companies have been practicing CSR for years, but it seems to have gained new resonance, especially in the post-Enron environment of eroded public confidence in corporations.

But, what it CSR and how can one harness its benefits without sounding like self-serving come-on?

CSR is more than just donating money or getting involved in community causes, it is also engaging stakeholders in their concerns, driving principled behavior through strong corporate values, and using the corporate influence to ensure a sustainable world. CSR must be at read more...