You have heard the saying, “a picture is worth a thousand words,” but those that study eye tracking say that text still rules.

So how can you make it better?

The now-famous Eyetrack III study, conducted in 2004, tracked the eye movements of 46 people as they viewed online news.

There is a much to be taken away from the study and applied to enhance the experience at blogs and other information-based websites.

Here are the six read more...

Jail
Originally uploaded by discola. A word to the wise, don't lie on your resume.

There seems to have been many stories in the past few years of people getting caught with less-than-honest credentials on their resume.

Steven read more...

After my post last week, No Place for PR in the Blogosphere?, and the excellent conversation that followed, I wanted to talk about the role of PR in social media.

It seems that Giovanni Rodriguez of the GoodSeed and Eastwickers was thinking along the same wavelength and has published a two part read more...

Ah, so much fun and so little time.

After a week of deep conversation and debate over the role of PR in the blogosphere, I needed to blow off my creative steam.

First, there are the contests that require you be creative:

• The original, write a caption for a New Yorker cartoon and win the signed cartoon. You can enter, vote read more...

Blogger Noel Guinane, while doing a little PR for his blog, invited me by e-mail to comment on his new post, Dishonestly honest or honestly dishonest?

I think I’ll blog about it instead.

He uses the recent Edelman blogger initiative and the read more...