Which direction
Originally uploaded by ronenalexi. The person who distinguishes him or herself the area of contingency planning will automatically earn the respect and action of top brass. This skill is highly valued by leaders in any organization.

Why? Because the person that can give good council about contingencies also will help protect and build the bottom line.

Public Relations executives read more...

So, Monday is the day that we kick off Hugh McLeod's marketing disruption experiment for the Stormhoek wine launch in the U.S. As I mentioned in a post last week, they used this strategy for a successful launch of the wine in the UK.
I received a box late last week from read more...

Americans are getting fatter all the time, but according to the Pew Research Center, they are in denial about it.

While some people are shouting, Shape Up America, others are saying, Make Your World Fit You!

Amplestuff, a company that was read more...

So, Hugh put up a little announcement of our San Antonio blogger lunch kicking off the 100 Geek Dinners and I just got a call from Samantha from Stormhoek, (Yes Sam, I got the message) saying a parcel was “on the way.”

Hugh points to a great post by the blog Good Grape that puts this campaign into a bottom-line perspective that any corporate executive could understand. Hugh used the same kind of blogging campaign to introduce the wine in read more...

Except it will be lunch.

We will talk about social media in San Antonio, and there will be a wine tasting of Stormhoek wine, a new product coming to the U.S. market this year.

Don’t worry, it will just be a tasting, you will be able to return to work afterward. Unless, of course, you don’t want to go back to work ;-)

The meetup idea was born when Alan L. Weinkrantz, www.alanweinkrantz.typepad.com
who is also a read more...