Todd Defren, who blogs at PR-Squared and works at Shift Communications embodies the spirit of what I like to call PR 2.0 or open source PR.

He also took an early lead in actually doing something about envisioning a way to spruce up the tired old read more...

occlusion
Originally uploaded by striatic. You probably have heard that your television will one day be a computer. Well, that reality has come to San Antonio, Texas. AT&T;, which is headquartered here, has been laying fiber optics cable like crazy around town in its Project Lightspeed initiative.

They just finished laying some outside the gate of my read more...

Pointing hand.
Originally uploaded by boxed13. I will be writing an occasional feature called Your Take, which will be about issues of importance to the public relations industry.

I don’t profess to know all of the answers and I hope that you will speak out on these issues here or in your own blog if you have one, Thus the title “Your Take.”

Let me know if you see anything out there in the industry that you feel read more...

Anchor
Originally uploaded by raindog61. In reading Steve Rubel’s post yesterday about the Magic T of Marketing, I was struck, that while there is some good thinking there (sans the terrible cat linguist example :-), I think that there is a major flaw in the idea. The Magic T should be "The Magic Anchor."

My thinking is in line with read more...

Mike Souder, a Information Technology professional and blogger, asked me to weigh in on the question, “Does IT Need a PR Rep?”

In another post, Nicolas Carr laments:

A few days ago, I met a well-respected CIO at an event, and the first thing she told me when we started talking about IT was, "I don't really see myself as being an IT person."
The best response I have is to tell a story.

I once worked in an office with an IT manager that was a crack on the read more...