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Crisis Communication: Bird Flu and Beyond

June 12, 2006 by Kami Huyse


Bird Flu Hygiene
Originally uploaded by Augapfel. The Associated Press published an article today about how businesses are preparing for a possible pandemic of avian flu. The article reports some interesting way that different companies are preparing:

  • Setting up “clean” locations for employees and their families
  • Paying employees to go read more...

Filed Under: Featured

Fun Friday: An Intelligent Experiment in Getting Wet

June 9, 2006 by Kami Huyse

Watch this new Diet Coke and Mentos experiment, meant to imitate the fountains at the Bellagio in Las Vegas.

Sometimes fun and wacky stuff is also intelligent. So, after you watch their expeiment with 101 2-liter Diet Coke bottles and Mentos, listen to their interview on NPR and then learn how the science works.

If you haven't seen it before, read more...

Filed Under: Featured

Your Take: PR as Stakeholder Advocates

June 8, 2006 by Kami Huyse


This post may sound a little techy (and a little long) for the PR set, but bear with me, I will explain how I think that these technologies will revolutionize the way that we interact with the stakeholders (read: employees, customers, shareholders, etc.) of our clients and employers.

Right now, in spite of leaps forward with technologies such as RSS and OPML read more...

Filed Under: Featured

Shakeup at PubSub

June 7, 2006 by Kami Huyse

We have all complained about PubSub and the accuracy of our
beloved PR List, but yesterday Mike Arrington of Tech Crunch reported that there were massive layoffs at the company.He also said that a shutdown was imminent, but yesterday in its own blog read more...

Filed Under: Featured

Why Bother Blogging? Goals and Objectives to Measure Success

June 6, 2006 by Kami Huyse


Goal
Originally uploaded by Obi-Akpere. How does one quantify the return on investment of something like blogging?

When you add up the hours spent crafting and searching for ideas and content, along with the time spent responding to comments and e-mails, it represents a significant investment.

Those who host advertising on their site can measure advertising sales, but those who don’t (like me), and who use read more...

Filed Under: Featured

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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