Watch this new Diet Coke and Mentos experiment, meant to imitate the fountains at the Bellagio in Las Vegas.

Sometimes fun and wacky stuff is also intelligent. So, after you watch their expeiment with 101 2-liter Diet Coke bottles and Mentos, listen to their interview on NPR and then learn how the science works.

If you haven't seen it before, read more...

This post may sound a little techy (and a little long) for the PR set, but bear with me, I will explain how I think that these technologies will revolutionize the way that we interact with the stakeholders (read: employees, customers, shareholders, etc.) of our clients and employers.

Right now, in spite of leaps forward with technologies such as RSS and OPML read more...

We have all complained about PubSub and the accuracy of our
beloved PR List, but yesterday Mike Arrington of Tech Crunch reported that there were massive layoffs at the company.He also said that a shutdown was imminent, but yesterday in its own blog read more...

Goal
Originally uploaded by Obi-Akpere. How does one quantify the return on investment of something like blogging?

When you add up the hours spent crafting and searching for ideas and content, along with the time spent responding to comments and e-mails, it represents a significant investment.

Those who host advertising on their site can measure advertising sales, but those who don’t (like me), and who use read more...

Here is what the readers of Communication Overtones found interesting in the month of May 2006. Here are the top 10 posts by number of unique visitors. Thanks for reading!

1. The 7 Habits of Highly Effective Blogs
2. Market Disruption through Geeks
3. Naming Names and Getting Sued
4. read more...