Zoetica Media

Are You Ready for AI in Creative Work?

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If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!”  While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...

Social Media Managers Are All Grown Up

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When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.

The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.

This was particularly evident during the pandemic when they served as first responders of sorts. read more...

How to Survive Major Changes in Social Media

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You’ve probably noticed that there have been a lot of changes on social media platforms of late.  LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes. If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...

What Organizations and Marketers Need to Know About Web3 and the Metaverse

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Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.  That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection  “I read more...

Hacking Your Brain For Success

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With many people feeling unsettled by all that’s going on in the world, Zoetica founder Kami Huyse decided to share some suggestions for how to train your brain and remain focused on what’s important to you. ⛅

(While in this post the words ‘brain’ and ‘mind’ are used interchangeably, the brain actually refers to the physical organ, whereas the mind refers to the faculties responsible for mental phenomena.) Your Brain Has An Algorithm.  The reticular activating system (read more...

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