Stairway at the harvard club Originally uploaded by earnshavian. A breaking story that gives new meaning to the term, elevator speech. Do you have yours polished up? Okay, so this was too fun to pass up... According to Advertising Age reporter Matthew Creamer, Arthur W. Page Society's networking dinner Wednesday night read more...
Why Most PR Professionals Turn a Blind Eye to Blogs
First Eye Blind
Originally uploaded by SHSH. Yesterday, Bill Sledzik, of Kent State, School of Journalism & Mass Communication, who authors the ToughSledding blog, released some more information culled from a study that he and his research partner Jeanette Drake conducted earlier this year of 938 BurrellsLuce customers and prospects. The study included 54 in-depth interviews from this population.
His read more...
5 Reasons Why Blogging Is a Waste of Time
Eternal Scream Originally uploaded by Pisco Bandito. And the reasons why I still think that it is still worth it for many Dee Rambeau, author of the Adventures in Business Communications blog, announced last week that he no longer intends to blog because he is, “old enough to know that to waste time is a true crime.” He also laid out his case in read more...
Most Popular Posts in January 2007
In Focus: Focus Groups on a Budget
A full-blown focus group, which includes recruiting a representative panel of participants ($1,000 to $1,500), paying for their time to attend ($20-$50 per person), refreshments for the event ($200, plus), renting out a location ($200-$700), hiring a competent moderator ($75 to $300 per hour or $800 to $1,500 per day) and analyzing the results ($1,000 to $2,000), can be very expensive. Depending on the moderator, and if there are any travel costs, it can run between $3,000 and $10,000 per read more...
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