Zoetica Media

In Focus: Focus Groups on a Budget

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A full-blown focus group, which includes recruiting a representative panel of participants ($1,000 to $1,500), paying for their time to attend ($20-$50 per person), refreshments for the event ($200, plus), renting out a location ($200-$700), hiring a competent moderator ($75 to $300 per hour or $800 to $1,500 per day) and analyzing the results ($1,000 to $2,000), can be very expensive. Depending on the moderator, and if there are any travel costs, it can run between $3,000 and $10,000 per read more...

Journalists Seeking Jobs on YouTube

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Television journalists and photojournalists are uploading their customary resume tapes to YouTube and sending out a short pitch and a link to get the attention of hiring managers. And it seems the managers like this much better than getting a physical tape. It turns out that it is much easier to share the work of the prospective hire with others around the station. The same goes for B-Roll and VNRs for the public relations set. Let’s get with it folks, the DVD and tape are so 1990s! Mike Daniels Resume Tape By using technology in this way, you can then easily embed the video into your own website or blog without all the trouble read more...

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