I am here at the New Communication Forum and plan to do some live blogging now that my session with Linda Zimmer about Second Life is over (thanks to Joe you can read about that session at his blog). I am attending an interesting session on “Viral marketing: It’s the message, not the media” led by Susan Getgood, along with panelists Andy Abramson, Gary Goldhammer, and Chris read more...
Why Online Newsrooms Generally Suck
reporter_grey_1 Originally uploaded by AWooD. For those of you that read my blog often, you will note that this is very strong language for me. But I use it because it is absolutely true. In my recent review of a little upstart company, MyMediaRoom, I drew the ire of Dee Rambeau, who offers a much more established product, the read more...
Cool Tools: A Free Media Room with Built-In Social Media Tools
mymediaroom Originally uploaded by kamichat. I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need. I read more...
Case Study: SeaWorld Uses Video to Promote Its New Coaster
I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...
Top 10 Risks for Corporate Blogs
Night at the Pulpit Rock Originally uploaded by Lapsklaus. and the likelihood that they would occur... I am starting a series of posts looking at the risks and benefits of corporate blogging. I am especially interested putting this into the context of Forrester Research’s latest report by Charlene Li, The ROI of Blogging, which has as one of its recommendations to incorporate a risk calculation in the ROI for blogs. But what are the biggest read more...
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