It has been a great two days at the New Communications Forum 2007 and I would highly recommend that anyone interested in this stuff consider attending next year. I have had a chance to have great conversations with 500 other great communication, PR and marketing professionals. It was great to see that the Social Media interest has gone mainstream. I also had a chance to catch up with many bloggers, too many to name. But last night I had dinner with David Parmet, read more...
Social Media News Release: The Right Tool for the Job?
So, with all the discussion of bettering the tools, the Social Media News Release and now the Social Media Newsroom, the question still remains, what do journalists want? Chris Heuer, founder of the Social Media Club; led the discussion with panelists Todd Defren, SHIFT Communications; Tom Formeski, Silicon Valley Watcher; Brian Solis, FutureWorksPRLaura Sturaitis, Business Wire; read more...
The 5 Cs of Viral Marketing
I am here at the New Communication Forum and plan to do some live blogging now that my session with Linda Zimmer about Second Life is over (thanks to Joe you can read about that session at his blog). I am attending an interesting session on “Viral marketing: It’s the message, not the media” led by Susan Getgood, along with panelists Andy Abramson, Gary Goldhammer, and Chris read more...
Why Online Newsrooms Generally Suck
reporter_grey_1 Originally uploaded by AWooD. For those of you that read my blog often, you will note that this is very strong language for me. But I use it because it is absolutely true. In my recent review of a little upstart company, MyMediaRoom, I drew the ire of Dee Rambeau, who offers a much more established product, the read more...
Cool Tools: A Free Media Room with Built-In Social Media Tools
mymediaroom Originally uploaded by kamichat. I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need. I read more...
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