ambulances,
originally uploaded by bizcardexplosion. I have been percolating some ideas about how to better integrate technology into a crisis plan I am currently working on. My work with the Red Cross over the years has sharpened my senses and I do have some idea of how to successfully communicate during a crisis. However, this week’s events at Virginia Tech have given me some further ideas.
I don’t want to read more...
The PRosphere Continues Its Expansion, Only Slower
Expanding file Originally uploaded by judyofthewoods. Long before there was the Power 150 Top Marking Blogs, Constantin Basturea has kept a comprehensive list of all public relations blogs and feeds, a much narrower field than ToddAnd’s ranking of both PR and Marketing blogs. You can subscribe to all of the blogs via an OPML read more...
Harnessing the Digg Effect: Is it Worth It?
Ipod saves Soldier's Life Originally uploaded by tikigod. In one of the comments I got last week on my post about the Eight Meaningful Measures of Social Media, blogger Geoff Livingston asked me what I thought about Digg. While not quite a measurement tool, Digg does have its value. Aside from a huge bump read more...
Video Interview: Tips for Using a Blog to Enhance Your Business
Today I had breakfast with blogger and Tech PR expert Alan Weinkrantz at the Olmos Soda Fountain. Alan blogs at 3 Screens, PR Weblog and SATechBlog, and who once even used a blog to help sell his house. According to Alan, that blog continued to get media coverage, long after the house was sold. I interviewed him read more...
Eight Meaningful Measures of Social Media
tape measures Originally uploaded by jek in the box. Measuring the impact of social media is becoming harder as the cool interactivity of AJAX features gain popularity. The problem comes in that the technology allows users to get dynamic content without changing pages, thereby sinking the standard page view metric that has enjoyed popularity with advertisers. According to an read more...
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