by Kami Huyse
Sometime measurement is simply a matter of knowing WHAT to measure. Katie Paine has helped us out by putting together three questions one should ask when starting a measurement program for social media:
by Kami Huyse
Yesterday, I had a chance to sit down with Ike Pigott, who is the communications director for the American Red Cross’s Southeast region. He also is a blogger at Occam's RazR. Under Ike's direction, the Red Cross is starting to use blog engines to communicate critical information to the media and the general public in the midst of a disaster situation. And the volunteers don't have to be in the field to participate. Online Videos by Veoh.com Shel Holtz also interviewed Ike a few days ago, so if the 3 minute video isn't enough for you, you can listen to read more...
by Kami Huyse
Ad Age carried a great article about the terror struck into the hearts of pharmaceutical companies that find themselves on the losing end of a battle with Michael Moore-style filmmakers who are using YouTube to criticize the industry. What really caught my eye was a quote from Dorothy Wetzel, former consumer-marketing chief at Pfizer and now senior VP-management supervisor at Saatchi & Saatchi, New York, where she works on AstraZeneca accounts. These budding Michael Moores are a worry to the industry "because there are no internal controls on YouTube, but you have to get used to read more...
by Kami Huyse
Many times, I have praised ToddAnd's efforts to add to the PR and Marketing community with his Power 150 Top Marketing Blogs list. I started reading his very cool ToddAnd the Power to Connect blog when he first started it last summer. At the time, I posted an interview about Todd as an "up and comer." (The interview has a great picture of Todd with some birds). Since that interview, he has more than fulfilled my predictions read more...
by Kami Huyse
Well, I hate to admit that I am antiquated, but it is true. I want to use an offline editing system, but I tend to hate them. Also, because I use Flickr images so often, none of these systems are really set up for that. However, I am interested in using one, so here I am again, testing the new Microsoft LiveWriter Beta 2. I had, and tested, Beta 1, but I hit a snag and went back to my tried and true method of writing the post in Word, pasting into notebook, and then into my Blogger interface. In know, that is so stone age. Blogger recently made it easier by finally read more...