Over the weekend I opened my local paper to find this headline in the top fold of the Metro section: "Probe targets gritty PR consultant" It seems that a local PR Consultant, T.J. Connolly, may have "illegally funneled campaign contributions through his wife, employees and other clients last spring to two candidates for Bexar Metropolitan Water District's board," a local utility that contracts with Connolly at about $10,000 a month. read more...
Measuring Success: The Impact of Social Media and Viral Video
Changing up the old adage a little bit: "If at first you succeed, try, try again." I have been having a lot of fun catching up with my feeds the last few days. In case you missed it, a BusinessWeek article in early August (which included a quote from my blog buddy Kevin Dugan) took a look at viral video and asked, Is Viral Viable? You may remember a read more...
Job Market Is Stagnant: How MARCOM Professionals Can Stand Out
I am also a contributor over at the MARCOM blog, which was started by Robert French at Auburn University to put professionals and student together to dialogue about marketing and communication topics. Today, I reported to the students that the University of Georgia's James M. Cox Jr. Center for International Mass Communication Training and Research's Annual read more...
Cool Tools: Staying Connected With Your Social Network
What better way than sending free social media cards that can be embedded in your web page and also sent as a text message? I made this card for Shel Israel, a dear friend of mine that today is one year OLDer. His exact age is a state secret. I have also been waiting for an opportunity to share this new tool with all of my readers and I am sure Shel will forgive me for crossing my purposes. Create Your Own GushyGram Visit read more...
Confessions of a Reluctant Moblogger
Part of the fun of my maternity leave has been that I have finally had time (between naps) to really explore some of the social networks, like Facebook, LinkedIn and Twitter, to determine how I can leverage them for clients.I have about three or four posts rattling around in my head from this exploration, but it will be a few days before I can get to them. A week ago I was unexpectedly thrust into a partial vacation from the Internet, or at least from my semi-mobile routine.I am admittedly in somewhat of a rut with my approach to my online life. I generally check my e-mail, then look through my feed reader. I then pop into Twitter, my virtual read more...
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