Zoetica Media

The Measure of a Relationship: A Role for Public Relations Beyond Publicity

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  First, let me admit that I am a measurement geek.  Since most of my career I have worked for non-profits and associations, I have always been a fan of anything free, especially when it comes to measurement.  While most small companies and non-profits think they can't afford measurement, with today's free and low-cost tools like Survey Monkey and Zoomerang, it just isn't the case. Another amazing (and free) resource is an outstanding online read more...

Five Ways Social Networking is Changing PR

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  A few years ago, my clients thought I was out on the bleeding edge with my blog.  They thought it was cool to be sure, but they also reasoned that it just wasn't for them.  Too dangerous. Today all of my clients are interested in being involved in social media in some way or another, if just from the self-educational viewpoint. Most of my clients tend to be senior corporate communicators, so they, more than others, are becoming acutely aware of the need to have some fluency in this more intense two-way communication channel that I have read more...

Give Stuff Away: A Great Old School Marketing Idea for Social Media

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  Yesterday, I got an envelope in the mail and inside was a black T-shirt that read, "great blogs of fire." It was from Geoff Livingston, a blogger at Buzz Bin who has a monthly lineup of what he considers to be the 5 Best Blogs for that month. I was fortunate to get that distinction last April, but little did I know that it would come with a cool t-shirt.  As much as I try to stay detached from these things, I must admit that it was a fun to get something in the mail that was for me, given the crates of stuff that has come read more...

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