IMG_2374
Originally uploaded by Bruce Moon. Wanted:
50-plus individual to build a community.

Gen X and Y need not apply.

According to projections by the U.S. Census Bureau, a whopping 7,918 Americans turn 60 every day in 2006. That amounts to 330 people every hour.

If you haven’t noticed, it has become essential for marketing and public relations to find innovative ways to reach this demographic. read more...

8 Ball Originally uploaded by Lemanz R. I used to have a pool table in my basement when I was growing up. The eight-ball was always an enigma to me. It signified both complete victory and utter failure, depending on when it found its way into the pocket. Public relations is a little bit like that eight ball. By itself, it doesn't mean much, but with a little finesse it becomes pure magic. It can conversely be an utter disaster. Leo read more...

Shel Israel, one of the co-authors of Naked Conversations, has been invited by Joeseph Thornley, CEO of Thornley Fallis,to run a series of talks for PR and marketing executives in Ottawa and Toronto at the end of this month. To prepare for this, he interviewed four PR professionals. He read more...

SL PR Meeting 1_003 Originally uploaded by kamichat. The meeting of PR professionals in Second Life yesterday was very interesting indeed. I learned a few things, for instance, it is very difficult to follow along if 15-plus avatars are “chatting” all at once, a lot like real life if you think of it. I also learned a little about a few companies that are experimenting in Second Life, such as IBM (who now have their own island), Coke, read more...