We had a meetup of real-world communicators at the Text 100 office in Second Life last week. I have to say that I learned a lot more about what makes this place tick. At some point during the 1.5 hour meetup, we had 27 people stop by. An increase from 17 at our last meeting. Some of the bloggers that I knew were there included Andrea Weckerle; David Parmet; read more...

too good to be true Originally uploaded by krispy. The past few weeks have been a blur of client meetings and in-the-trenches PR work, so you can excuse me that I missed it when Business Week ran a story about a Wal-Mart blog gone bad and when my colleague John Wagner pointed out a similar story in read more...

Last week I announced we would have our second meetup of communicators in Second Life. The time is drawing near, so if you are even a little bit interested, read on. This meeting will be a little more formal than our last, but we will have an informal time to network prior to the start of the presentation (12:30 to 1:00 p.m. PT U.S.). I hope that we will end up with some Q & A time at the end. Text 100 has put together an interesting program, and I thank them for their participation. They are read more...

A golden key – a golden moment!
Originally uploaded by maurice flower. If you have been in public relations for long, you know about key messages. In media training, we tell our clients to deliver only three key messages and we teach them how to bridge to these messages throughout an interview.

Anatomy of a Key Message: Claim + Fact + Example

Key messages can be powerful. As proof, a few read more...

Sorry about the light week of blogging, but duty has been calling and business has been well…busy. However, I haven’t been too busy to line up our next meeting of PR and marketing communicators in Second Life. Next Thursday, October 12, 2006, we will meet at Text 100 island in Second Life from 1:00 p.m. to 2:00 p.m. PT (US), networking will begin at 12:30 p.m. PT. You can use the World Clock Converter to get the start time wherever you are. (Update: I read more...