Zoetica Media

International Women’s Day: Doing Good Just Got Easier

by

  You might be a little like me. You see the faces of starving children and your heart breaks a little. But you really have no idea how to make a difference beyond making a donation. Part of the way forward is awareness of the problem and how to solve it and recognition and encouragement of those women already on the front lines.   I am lucky that my day job allows me to work with organizations whose mission it is to make a difference. read more...

Have Video, Will Enter: Win Prizes for Your Cause

by

      Visual storytelling is one of the most poignant ways to reach people with your cause by pulling at the heartstrings, shocking, through humor, or otherwise playing on emotional appeal.    If you are a part of a nonprofit, this is your chance to showcase one of your most compelling videos. If you are someone who works, volunteers or has seen an amazing video from a favorite cause, this is your chance to get that nonprofit involved in this great opportunity.   I read more...

Commonsense Social Media Measurement as a Diagnostic Tool

by

I am willing to bet that a very small fraction of online outreach has a measurement component baked in. I think there are a lot of people moving in that direction, but even if they do measure, it is usually something fairly meaningless to business objectives, like fan follows and web traffic. Or on the other side, they over measure and it leads to paralysis.
Both of these kinds of measurement aren’t helpful. What is helpful is measurement that acts as a decision-making tool. A good measurement program can help to:
•Diagnose: Adjust communications, get better
•Prioritize: Build into planning, make decisions
•Evaluate: read more...

The New .Thing Rolls Out Today, Bringing Massive Change for Brands and Nonprofits!

by

  Today ICANN, which is the nonprofit, non-governmental organization that coordinates the Internet naming system, is opening up an application process for established companies, organizations or institutions can apply to manage a .ANYTHING. They aren’t opening up the opportunity to own a Top Level Domain (TLD) to just anyone. Excluded are individuals, sole proprietors or yet-to-be-formed entities. And the bar is set reasonably high, with a $185K fee and a 300-page application. The managers of a TLD are not necessarily the people with whom you have registered your web address, like like read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy