In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwise be possible. One caveat, these tools are largely for people using Gmail. If you use another email platform, like Outlook, you can check out these add ons. If you are on a Mac, you should also check out the tools my friend Michael Schechter read more...
Social Media and Cause Marketing: How to Paint with a Tweet
Cause marketing can be tricky. You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...
CoolTools: 4 Instagram Apps for Android and iPhone, too
Last month, Instagram, a photo sharing social network, finally added an Android app. A few days later, Facebook bought them for an incredible amount of money. Of course, I immediately went out to find some MORE apps to play with Instagram and do our jobs better, of course, Why have one app when you can get five? Here are my favorites so far, along with some ideas about how to use each of them for business. What apps are you loving for read more...
Machines are Doing More for Us Than Ever: But When is it Too Much?
It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work. It’s human nature. As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...
New Internet Dating Sites (PinPal, Girls Around Me, FaceMatch) Compromise Safety
Mashing up data from multiple social networks seem like a great idea, certainly for marketers and those of use in public relations. However, unintended consequences can crop up pretty quickly. Please Rob Me was probably the first such application to cause widespread concern. Its aggregated check ins from Foursquare announced when a person just checked out of their house. The owners of the site were trying to make a point about over sharing. More recently a crop of online dating and meetup “services” have been released that have given rise to concern about personal read more...
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