It was really a great day at the Institute for Public Relations 5th Summit on Measurement. Lee Aase, a blogger and also manager for national media relations and new media for the Mayo Clinic was live blogging the session about measuring social media. You can get Lee's transcript of the session here. It was quite a debate, with much more (respectful) disagreement that Lee lets on. At the end, Bill from the audience dropped a bit of a read more...
Interview About PRSA Conference Blog: Getting Ready for Philly
Brandy Shapiro-Babin interviewed me about the 2007 PRSA International Conference blog that we launched earlier this month on Webmaster Radio. I appear in the radiocast with the following folks: · Rhoda Weiss, APR, Fellow PRSA, PRSA Chair and CEO · Mia Farrow, Actress and Humanitarian Activist · Larry Weber, International Conference Chair, W2Group Inc., read more...
How Does Your Social Media Campaign Measure Up?
Tomorrow I head up to New Hampshire for the Institute for Public Relations 5th Summit on Measurement to sit on a panel with measurement guru Katie Paine, Shel Israel and Todd Parsons of BuzzLogic. I need your help. The name of our session is "How to Measure the Impact of Blogs and Other Consumer-Generated Media," and it is a question that I have read more...
A Periodic Table for Branding Terms
This was too fun not to share. Click over to the Kohlbrener site to see the larger version with all of its Java rollover goodness. Oh, and Tanya Ferrell (intern at Kohlbrener), great pitch, I hope they give you a raise. :-) Built by Kolbrener, corporate branding experts tags: Branding+Terms, Branding, FunStuff read more...
The Measure of a Relationship: A Role for Public Relations Beyond Publicity
First, let me admit that I am a measurement geek. Since most of my career I have worked for non-profits and associations, I have always been a fan of anything free, especially when it comes to measurement. While most small companies and non-profits think they can't afford measurement, with today's free and low-cost tools like Survey Monkey and Zoomerang, it just isn't the case. Another amazing (and free) resource is an outstanding online read more...
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