Andrea Weckerle, a good friend of mine who works with Mike Manuel and now Josh Hallett at Voce Communications in San Francisco, interviewed Wikipedia founder Jimmy Wales for the read more...
Storyboarding: Another View on How to Use the Social Media News Release
By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
Inside Candidate Media Training – Fake Candidate Coached by Handlers
The Presidential candidate Ray Hopewood is a fictional representation dreamed up by the enterprise software company Big Fix. You can read his backstory in the New York Times, but regardless, this is a hilarious satirical look at the underbelly of media coaching. Tip for Ray: For a more sane approach you can read this primer I wrote on read more...
Blogger Dinner in Philadelphia Sunday, October 21, 2007
Annie Heckenberger from the Greater Philadelphia Tourism Marketing Corporation is playing host for our blogger dinner on Sunday October 21, 2007, and has set up a reservation for us at the Marathon Grill. If you are a blogger or blog reader in or around the Philadelphia area come and join us. Also, if you are attending the PRSA International Conference and want to talk with social media types come on by. Just let me know so I read more...
Social Media and Business: Evangelists or Catalysts? The Drip Theory
When a person participates in social media something happens. You can call it drinking the Kool Aid, or the echo chamber effect. Whatever you call it, something shifts in the perception of those that participate. If you also happen to make your career in public relations, marketing or a number of other related disciplines, you also start to clearly see the value of this two-way communication model. You start to see how it could help you with your work or clients. Trouble is that those that don't participate, and frankly have no interest in doing read more...
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