ABC News is using its cool iCaught interface to capture three-word messages from its viewers. They will share the best submissions on Good Morning America this Saturday. The last time they did this was on August 28th. I am not sure when they added this one, but it is inspirational. My Three Words? Make a Difference (here's how) What are your three words this read more...
Red Cross Uses Social Media Tools to Spread the Word, Deliver Aid and Raise Money for California Fires
↑ Grab this Headline Animator My friend Ike Pigott and the Red Cross have been preparing for this moment for some time and now they have launched some new communication tools to aid in the California fires. I think we all thought this system would be tested with a hurricane, but that is the nature of disasters - you never know where they will hit next. Getting the Word Out
- The Red read more...
Just in Time: The Filtered Economy Requires Communicators to Anticipate Needs
First, let me say that this post is a little off topic for a communication blog. However, I think that discussions about how we can cut down on the adversarial relationship between companies and their customers is critical to effective communication. I also fight the idea that a communication professional is only good at getting the word out and should stay out of the business of strategic thinking. I think that smart communications professionals, with their close contact and understanding of a company's stakeholders belong right in the read more...
Ethics Run Amok: Journalists and Public Relations Pros Can’t Name Ethics
An interesting informal survey of 100 journalists and PR practitioners, most in the SF Bay Area, was conducted Lou of The State of the Media, showed that the ethical landscape of both professions is problematic. According to Lou, out of the 25 percent of people that responded only one journalist said they followed the Ethics Code of the Society of Professional Journalists, one cites the Association of Business Publication Editors, one read more...
Social Media 101: Five Lessons You Can Follow from Your Desk
Starting tomorrow I will be live blogging with an excellent team of veteran bloggers for the official 2007 PRSA International Conference Blog, PR Evolutions. This is a cross post to give you the idea. I hope you come by the blog to visit and, better yet, leave a comment or two. Christie Goodman, a board member for the PRSA San Antonio and contributor to its Byline blog, has put together a primer for social media that you can follow in five read more...
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