There is a myth circulating among PR professionals that measurement is hard and expensive. The truth is that measurement can be both or neither. Meaning, in its elemental form, PR measurement is simply listening to those stakeholders that mean the most to an organization and adjusting accordingly. You can conduct very expensive and complicated measurement schemes, but an immediate source of measurement could be much more simple. Talk to your marketing, development or IT department and you may find many measurement resources that are closer read more...
Fair Use: The Perfect Gift and the Perfect Storm, Legally Speaking
I hate shopping for Christmas. You might ask, "What does this have to do with fair use law?" - patience grasshopper, I am getting there. So when I hear someone that I know say or write, "I would really love X, my ears tend to perk up." A friend of mine blogged that he liked a particular photo by Thomas Hawk of the sunset over San Francisco and pined that he would love to have it on a black T-shirt. How easy read more...
Best Practices: 10 Tips for Reaching Out to Social Media Influencers
Over the past few months, a string of people that I consider to be very knowledgeable about social media have started to publicly complain about people who claim to be social media "experts." The problem is that many of these self appointed "experts" haven't earned their stripes and haven't proven read more...
Journalists Pitching PR: Lion Tamer Needed for Tips About Parenting, Vampires Needed
ProfNet is a great service offered by PRNewswire that allows journalists to quickly find sources and public relations professionals to make targeted piches. But like the The Morris + King Company, an agency that today issued its second annual “Best ProfNet Queries of the Year” list, I sometimes find the request to be pretty bizarre: 10. BEHAVIOR/TODAY: People's Busy Lives and the Bad Things that May Happen as a Result—The Cincinnati Post I'm looking for a read more...
The Best Overtones for November 2007 and an All-Star Shout Out for Our Second Birthday
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