by Kami Huyse
I am all about productivity shortcuts. Here are the top 10 posts that you said were most interesting in January. Since I know that most of you don't have time to keep up with everything here, this is my Valentines Cliff Notes edition.
by Kami Huyse
If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation. When done well, public relations is a very complex craft. The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input). Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...
by Kami Huyse
Way back in December of 2006, I made some predictions about social media trends. For whatever reason, that post continues to be one of my most visited. So, I thought I would revisit what I said and if I was even close. Plus, I will comment on what I think is next for 2008. Trend 1: The User-Generated Rise of Viral Video What happened: Video took off in directions that I never imagined, with even read more...
by Kami Huyse
Beth Kanter, author of Beth's Blog: How Nonprofits Can Use Social Media, has been running a campaign for the past few weeks to raise money that will be used to help Cambodian children get an education. It is called Route Out of Poverty for Cambodian Children, and among other things, it gives them in an education in how to use a computer. It is part of Parade Magazine's Giving Challenge and the cause with the most donors (notice not the most money) will win. read more...
by Kami Huyse
The Newspaper Association of America released its annual report conducted by Nielson Research, which showed a record year for unique visitors to newspaper Web sites in 2007. Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers. The forth quarter saw 62.8 million unique viewers, the largest number read more...