In the past, I have watched as many people have given great advice on creating your personal brand. But to be honest, I have never been all that comfortable with this aspect of the social media twist on public relations. Being a consultant, I know that it is imperative that I am known and respected for my skills and insights. Otherwise why would anyone hire me? read more...
CoolTools: New Tool Gives a Forrester Technographics Profile by Age
I am reading Charlene Li and Josh Bernoff's new book, Groundswell. I plan to do a full review of the book in the next week or so, but I wanted to share this nifty little tool that they are providing on their website. The only thing that would make it cooler would be an embed code for blogs. That said, here is the Technographics profile for someone of my particular age. In order to really understand what this means, you will need to go and read Charlene Li's Technographics blog post. read more...
Big Discounts for the NewComm Forum, April 22-24, 2008, Sonoma, California
These days it seems that there are a plethora of conferences to choose from that claim to impart insight into social media. However, one of the best is the NewComm Forum, an event that is organized by Society for New Communications Research. It will be held April 22-25, 2008. This year I am giving two seminars with Geoff Livingston, and even though the early bird deadline has passed. read more...
FastCompany.TV: Showing How Measurement Can Also Be Fun
I realize I have been a little quiet lately. The truth is that I have been out having fun with clients. Take a look. Thanks to Fast Company, Shel Israel and Fran Stephenson for making measurement fun! read more...
The Wired Wealthy Account for 32 Percent of Charitable Giving
...and many non-profits are missing the boat with this Web-savvy constituency. If you work with non-profits or volunteer for one, you might want to take a look at the results of this survey announced today. A represetative from Convio, Tad Druart, tells me that the study is available for free to those that register for it on the site. Teh button says it is the Executive Summary, but it is the full report. Convio, Sea Change read more...
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