On June 13, I have been asked to lead a discussion at Blog Potomac in the D.C. area about ethics in an online world. I wanted to start the discussion early and test some questions that I hope to put to the Blog Potomac crowd. I started with this question on Twitter, a microblogging platform that allows people to quickly brainstorm with their first impressions:
The NewComm Forum 2008 kicked off yesterday in Santa Rosa, Calif., and Geoff Livingston from The Buzz Bin and I gave a three-hour workshop on Integrating Social Media into your public relations and marketing plan. Today we will do a second and shorter seminar on Building Brands with Social Media. We have put both presentation up on Slideshare (see above link for yesterday), but I am putting today's session here for you to look at. read more...
SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
Sometimes the fact that our society has come to expect the ability to give instant feedback and share ideas comes into sharp focus. Blame it on Amazon.com and its instant feedback mechanism, which has since become ubiquitous across the Internet. The Big Idea Case in point is an idea I have for the United States Postal Service that I have nowhere to send. As I have prepared for my move to Houston, in addition to being buried in boxes I have also started to ponder how I will set up my read more...
I am very excited about a new professional development blog launched by the Public Relations Society of America today called ComPRehension. I talked with the staff at PRSA and the intent of the blog is to freely share some of the great information and personalities that they have in their professional development program. The blog launches with much of the content that was developed by myself, Josh Hallett and read more...
