Getting the Word Out in a Disaster But is the message getting through and reaching its mark? As part of his "Bring New Orleans Back" initiative, New Orleans Mayor Ray Nagin held a town hall meeting in Houston yesterday in a bid to get residents to return to the flooded city. He plans another meeting in Memphis later this week. The meeting only drew about 500 people out of the 150,000 currently living in Houston, showing that Nagin has a unique challenge – effectively communicating to millions of people spread out over more than a dozen states. Nagin has read more...

https://www.zoeticamedia.com/1115

Little Things Mean Alot Miners used keep a sparrow with them as they worked deep in the mines. If the sparrow died, they would evacate immediately. The sparrow's death was always a harbinger of worse things to come, usually death by from carbon monoxide poisoning. I am sure that Netherlands-based TV network Endemol wished that they hadn't ever heard of a certain house sparrow. It seems that they were putting up some 4 million dominoes in order to break a Guiness record and a common house sparrow got into the hall and knocked down some 23,000 of them. Pest control was called and the house sparrow was shot dead. You can read about it read more...

https://www.zoeticamedia.com/1116

Shopping News Without Leaving Home

Happy Thanksgiving to all of you!

And to show my thanks, I want to help you navigate this weekend, which has long been known as the biggest shopping weekend of the year.

I just ran across a fun project to help. If you are like me and would rather be anywhere except a crowded shopping mall, this site is for you. BlackFridayWatch.com is covering the mall shop-a-thon with reporters dispatched throughout the country.

If you like to shop, look to this site bf2005.com for news about all of read more...

https://www.zoeticamedia.com/1117

Blogging in a Crowded Marketplace The PRSA Survey [PDF], conducted with Harris Interactive, about attitudes toward media, marketing and public relations holds some interesting lessons for communicators who use blogs to communicate with their customers and the general public. I summarized some of the findings in my blog a few days ago that focus on the image of public relations. But in this entry I want to hone in on one of the results that showed blogs rising to the forefront read more...

https://www.zoeticamedia.com/1118

Now Analytics Is Tracking

Google Analytics seems to be working today.

After I read a glowing article by Steve over at Micro Pursuasion It seems I became one of the lucky ones who got a Google Analytics account last week. This very cool tool helps to track site statistics.

Later Steve wrote another not so flattering post about the service being DOA. Like Steve, I had NO DATA after I set it up and verified my read more...

https://www.zoeticamedia.com/1119