PR is the Perfect Christmas Gift
Every year, my local PRSA chapter in San Antonio chooses several charitable organizations to come and sit with us over lunch. The program is called the Gift of Guidance, and it is a small way that we try to help our community.
I think that every PR pro should spend some time working with local charities. It enriches the community, teaches more people about the profession (its not just press releases) and helps the PR pro see things from a different perspective.
We help the chosen charities assess their PR needs, put together read more...
Can PR Be Objective, Can Anyone? I blogged about PR as an Ombudsman earlier this week and Ryan Scholan expressed his concern in my comment section about the objectivity of the person who would perform this task. His use of the phrase "agenda-toting" was loaded for effect, but my argument is that everyone has an "agenda." It could be argued that no ombudsman has total objectivity. Media organizations hire ombudsman (for money) to "listen" to the viewers/readers/listeners and act as a champion of read more...
American "Pay for Play" in Iraqi Press
I was trying to get some work done, and what arrives in my in-box but a link to this story in the "LA Times" about how US military is "secretly paying Iraqi newspapers to publish stories written by American troops." It made me cringe, and after I recovered, I had to write.
If true, there are some gross ethical issues with this:
1. Paying for articles (this is called usually called ADVERTISING) and should be clearly marked as such. Clearly, the Iraqi read more...
A Rose by Any Other Name Secretary Donald Rumsfeld had an “epiphany” over the weekend. He thinks the enemy in Iraq shouldn’t be called “insurgents.” Read the article here. “This is a group of people who don’t merit the word ‘insurgency,’ I think,” Rumsfeld said at a Pentagon news conference today. The Wikipedia defines an insurgency as: “…An organized rebellion that engages in deliberate actions to cause the downfall of a governmental authority, through destruction and armed actions… primarily focuses on armed activities of irregular forces read more...
Public Relations as Ombudsman, A Bold Idea
Most PR departments have several staff that tasked with communicating with various stakeholders: media, customers, employees, investors, etc. At Naked Conversations over the weekend, Shel blogged about what PR must do to recast the press release in light of blogging. Mike D., who is starting a cool new media aggregation product called Newsvine suggested that PR “act as a sort of ombudsman (wikipedia def.) to any issues customers might bring to the read more...
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