Live From the Internet – Podcast or Die!
The future of media requires that business pay attention to the new digital media. Current 12-24 year olds are already abandoning radio for Internet radio and their iPods.
Some interesting statistics that I pulled from a recent study of 2,000 12-24 year olds by Bridge Ratings show that communicators must become adept at utilizing new media or die:
- 50% of the total sample listened to Internet radio, with 35% spending 1 hour a day with this medium and 22% spending between 1 and 2 hours a read more...