by Kami Huyse
5 Critical Skills of the Corporate Blogger
Richard Edelman blogged today about the skills that a corportate blogger needs to have. I have created the cliff's notes version (with a little bit of my coloring) here.
A corporate blogger must have:
by Kami Huyse
Microcontent, Drawing in Eyeballs
Sound Bytes From the Road #1. Quick thoughts about using microcontent in blogs and other material for public consumption.
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by Kami Huyse
Comments Out of Control New tool will make monitoring blog chatter about your Web site easier Today, Steve Rubel reported that Google is now offering a Firefox extention that allows you to see the comments of any blog that is linked to that page. It also allows a blogger the ability to add a (Blogger) post directly from the Web page. WOW! If expanded to other platforms, this tool has the potential to end the disagreement about comments and their control (turn them off, turn read more...
by Kami Huyse
On the Road in Texas I-71 Originally uploaded by gothicbeet. My family in Beaumont holds their annual Christmas stew for 200 of their closest friends this weekend. The deceorations alone are good enough reason to attend. I bet from Google Earth you could see the Christmas lights (do they do night shots?). I will be driving with my almost 20-month-old son (who hates to sit in his car seat) and my husband from San Antonio read more...
by Kami Huyse
Does Corporate PR Get It?
According to a recent Perppercom survey of marketing and public relations professionals, companies may be starting to more clearly understand the pitfalls and benefits of blogging.
Today’s Daily Dog contained the story about the survey of 210 respondents who feel that a corporate blog is an appropriate means to communicate to stakeholders.
Perceived Pitfalls of Corporate Blogging: