Many of my fellow PR bloggers (Ike, Andrea and Tech PR Gems) have been doing a good job following Vice President Dick Cheney’s shooting incident at a Texas ranch last weekend.
However, one area that hasn’t been really hit upon is this:
Cheney treated the incident like a hot news item that could be handled as an exclusive to a trusted read more...
New Research: The Internet as a Destination
From time to time it happens. I go online for something very specific, like checking my e-mail, and something catches my eye – a link in a message, an interesting teaser – and three Web pages later I suddenly come to my senses, “What am I doing here?”
It appears I am not alone. A new research study by the Pew Internet & American Life study released yesterday shows that more Americans are searching the web for fun,
In a survey conducted in December 2005, some 40 million people said they were surfing for fun on a typical day during the month. This number is read more...
New Technorati Tool: Explore the Magic Middle
Here is another reason to make Technorati tags a part of every blog post. According to Dave Sifry in his State of the Blogoshere Part II, Technorati has added a new Explore feature. Of interest to the PR community, two of the explore categories are:
This new explore tool includes postings from A-listers, such as Steve Rubel in the PR space, but it also includes bloggers that Sifry names "the magic read more...
Case Study: Quantifying Love and Getting Coverage
Cover: For the one I love
Inside: Each time I see you, hold you, think of you, here's what I do...I fall more deeply, madly, happily in love with you. Happy Valentine's Day
Hallmark is very good at this. They don’t just tell you about something, they also show you. While I am not crazy about this card (personally) it was a best seller at Hallmark last year. Did you get one?
By releasing internal research showing that an aspect of love (most people choose to read more...
Howard Stern vs. Oprah Winfrey: PR Wins!
Get out your best pitch, Oprah has signed a $55 million deal over three years with XM Satellite Radio to start her own channel called, “Oprah and Friends.” The channel will read more...
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