Zoetica Media

Blogger Relations: 5 Basic Cultural Facts

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Along with my post yesterday about the generosity of social media and Shel Holt’s post about the strategy for a Blogging Relations program he has worked up for Click.TV, got me to thinking about the culture of blogging and other social media. If public relations is to have a role in this space, it will require that we firmly understand the blogger culture and its dynamics. Since I know the brainpower of my readership is much greater than mine, I would like to ask you to help read more...

The Culture of Generosity in Social Media

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Generosity
Originally uploaded by ClydeHouse. When I first started in public relations in the early '90s, I attended a lot of professional development sessions where I was told, “Don’t sell yourself short,” and “don’t give it all away by offering free council.”

It all seemed to make sense at the time. We were struggling to prove the value of public relations council to senior business executives.

Recently, read more...

The Best Spin is No Spin at All

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Flower
Originally uploaded by PigeonSurgeon. My Dad was in town last week for Easter, and to see the grandson, of course, and I was explaining to him a strategy I had developed for a client that needs some help with reputation management.

I told him that part of my strategy was to find out if anything is flawed in the organization and get some third-party experts in to fix it, if needed, before we go out to read more...

Three Little Pigs

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When did pigs get such a bad (and dirty) reputation?

If pigs were my client I would use a picture to improve their image, because sometimes a picture really does say a thousand words. read more...

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