[Update: I have posted the links sent to me for this post at Corporate Blogging 101: What You Said]
Here is the challenge. I have been thinking for awhile that I would like to start an occasional group writing project and I need your help.
As Jeremy Pepper once said, read more...
Case Study: Viral Video Competition to Influence Congress
Jeff Pulver, a well-known and respected player and blogger in the VoIP space is a proponent of a concept called Net Neutrality. He held a competition to spur creative and persuasive ideas that will ensure the Internet remains a level playing field.
[Net neutrality is] the general principle that …companies selling broadband Internet access to read more...
Nuturing the PR Profession of the Future
Part of what will keep the public relations profession strong is quality students coming out of undergrad and graduate programs. And practioners should feel a responsibility to nuture and mentor this next generation.
That is why I said yes when Robert French asked me to become a contributor to Marcomblog in April, a blog he uses to connect his students at Auburn University with professionals in the field.
Today I posted about read more...
Rules and Tips for the New PR Digg Site
There is a new place for the New PR set to play that Constantin, in his infinite wisdom, set up last Friday.
Already there have been 60 to 80 unique visitors every day, and hopefully growing, which should make this a great resource interesting and up-to-date articles. It will be better than Bulldog’s Daily Dog Blog Run (no offense to Jeremy of course) because it will allow all of us to vote on what we find most read more...
Case Study: Hooters and the ROI of Giving Back
First, I have to say I really don’t like the Hooters concept, and must admit I was glad when Hooters Air (the airline) went bust (so to speak).
However, I really have to give them credit for making a great public relations move.
And it only cost them $200.
The story is local too: It seems that one of the evacuees of Katrina used his or her FEMA debit card to live large with a bottle read more...
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