I was all set to write a very serious post about online critics and Dell’s new blog, but I ran acoss this amazing story and scrapped it all to have a little fun.
Today a blogger named Kyle will get a house in Kipling Saskatchewan, Canada (map) that he got by trading a paperclip with a series of fourteen items leading to the house.
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Disruptive PR Tactics: Doing the Unexpected
Black hen on orange
Originally uploaded by Crosscreek. I can’t say that I have ever had a very good opinion of organizations like PETA, otherwise known as People for the Ethical Treatment of Animals.
I have an image of PETA as an almost para-militant organization and associate them with highly confrontational tactics, such as flinging paint at unsuspecting socialites wearing read more...
Seven Principles of Public Relations: But First Develop a Spine
Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:
- Tell the read more...
Growing Pains: Finding Balance
So much happening at My PR Pro this week. We are migrating to a new computer system (with all of the related IT problems), working on our new identity, doing client work and having a rash of meetings.
All this real world activity has us thinking about PR and what we can share here in the next few weeks. I have learned a lot and had some recent insights that I hope to digest and spit out here soon. So, stay tuned.
In the meanwhile, I am working to keep some balance between work and home life. One great tip was in Todd Defren's read more...
Reader’s Choice: June 2006
For your reading pleasure over this leisurely holiday, for those in the U.S., or for the early workweek, for everywhere else, I submit to you the top 10 posts on Communication Overtones in June 2006.
The readers and contributors of Communication Overtones are a savvy bunch. This month, in the #2 slot, is a veritable encyclopedia of ideas about corportate blogging when I asked my readers to help out with a grop writing project. Also, an old favorite (#3) got a new lease on life when Darren Rowse linked to it during HIS group writing project. Thanks Darren for the traffic and the mention.
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