Northwest Airlines Airbus A319
Originally uploaded by gwilmore. It seems that sometimes communicators get so enamored with a tactical solution: ie., blogs, brochures and events, that they forget what they are trying to accomplish and how the people targeted for a tactic might respond.
It is why I am such a fan of the four-part public relations planning process: Research, Planning, Implementation, and Evaluation. read more...
Identity Campaign: Changing Your Corporate Image
Aside from authoring Communication Overtones, I run a small boutique public relations firm in San Antonio, Texas. When I first started My PR Pro in 2002, I didn't need any marketing. I have been blessed with some great (and steady) clients.
However, I felt it was time to put up some more online real estate (as much as I love "Communication Overtones," it isn't a business site), and get an read more...
Pitching Tips: Reaching Journalists through Blogs
Wifi Skype conferencing in Saigon
Originally uploaded by noodlepie. I am not one who says blogging has killed mainstream media. Pew reports that 39 percent of Internet users in the U.S say that they read blogs (or 19 percent of the total U.S. population read blogs - pdf).
I don’t know how this translates worldwide, but it means read more...
PRSA Strategist Explores the Blogosphere
Yes, this is a blog post about blogging, but I think that it is an important one. PRSA’s Strategist magazine this month features a bevy of articles about PR blogs and our little corner of the blogosphere. Moreover, it includes inteviews with well-known PR bloggers, such as Steve Rubel, Scott Baradell, John Wagner, Constantin read more...
Fun Friday: The Top 10 of the Web and Other Useful Ideas
I am a big fan of top 10 lists, thought these days it seems we have only time for about five. A new blog that I have been reading is Todd Andrlik’s Todd And the Power to Connect and this week he had the top 10 list of top 10 lists.
Really, I am not kidding.
My top 3 favorites from Todd’s list are:
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