I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had been read more...
Practical AI Guidance for Communications Professionals
It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...
Behind the scenes of creating a Minimum Viable Product Launch 🧠
“A minimum viable product is powerful because you can start with just a concept of what you think people need and then tweak it as you go along to specifically meet users’ needs.” Last month, I launched my new Smart Social Mastery membership for PR and Marketing consultants to solve the problem that I had in my early career - namely, neglecting my own business marketing. The doors closed last week, and I have been deep in delivery mode, but I wanted to share what I learned with you before it fades away. I started talking about the project late last year and I put up read more...
How to Build a LinkedIn LiveStream Community with 🌪Gabé Leal🌪
Gabé Leal has been quietly been building a movement of LinkedIn Livestreamers he has organized under the hashtag #LinkedInLivestreams. Every morning he publishes a list of the Livestreams for the day that he has been building with a mixture of grassroots word of mouth and old-fashioned networking. LinkedIn livestreaming is in its infancy, only recently opening up to a bigger pool of streamers, but it still takes a little bit of know how to get going, and Gabé is a video producer, which has made him a perfect figure to lead the charge. We are talking with Gabé about how to get a LinkedIn live stream account going, what kind of read more...
Navigating the Changing Online Landscape for Communicators
A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...
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