If you’ve always dreamed of being a published author but didn’t think it could ever happen, this month’s Houston Social Media Breakfast shows you the simple process you can take to add the title “book author” to your resume! D. Scott Smith, author of several books including Business Networking: A Scientific Method, co-host of the podcast read more...
Insights from Two Entrepreneurs on Building and Elevating Your Personal Brand
When you’re an entrepreneur, consultant, or small business owner, building your own brand is crucial for establishing credibility, trust, and recognition within your industry. A strong personal brand sets you apart from competitors, provides opportunities for networking, collaborations, and long-term career growth, and helps you attract clients or customers.
At a recent Houston Social Media Breakfast, host Jennifer Texada spoke with read more...
Blindly Churning Out Never-Ending Content Is Counterproductive
Content Dumping
kän-tent dəm-pi
The practice of creating excessive amounts of content without
a clear strategic purpose or quality control
More Isn’t Automatically Better
Peter Behrens, the world’s first industrial designer, famously coined the phrase “less is more,” which was later popularized by architect Ludwig Mies van der Rohe.
Today the phrase is used in business and communication read more...
Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
“Brand voice is one of the most important things that you need to build as
an asset for your business.”
– Kami Huyse
All of us are accustomed to crafting public relations and marketing messages that resonate with our audiences, meticulously honing in on their needs, desires, and pain points. Yet, amidst the importance of defining customer avatars and curating content strategies, what’s often overlooked is creating our own professional brand voice.
We need to remember that our uniqueness doesn’t just lie in the services we offer, but also in how we articulate and express those offerings. The importance read more...
To TikTok or Not? What Brands Should Consider
TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.
What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...
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