Zoetica Media

How to Avoid Falling into the Social Media Misinformation Trap

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Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.  At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...

Pivoting: Small Tweaks to Scale Your Business

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For the last several weeks we have been going over the Pathway to Smart Social Mastery system that outlines how to use social media to create more leads and grow your influence as a thought leader. This is the final step where we focus on the importance of staying relevant in your messaging and core offers.

If you missed the earlier steps, you can get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series here.  The Pivoting Framework
If you find that read more...

Serve Your Clients With Your Funnel

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For the past month, we have been covering the seven-part Pathway to Smart Social Mastery system that lays out exactly how to use social media to get more business leads and grow your influence as a thought leader!  No worries, you can catch up by signing up here to get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series.  In this post, we focus on the Attractor Stage of the Pathway to Social Media Mastery, which goes over how to build deeper read more...

Spend Less Time Creating Content and Get Better Results

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Welcome to Part 5 of the seven-part Pathway to Smart Social Mastery system series discussing how to use social media to create more leads and grow your influence as a thought leader. To get all of the episodes of the Master Social Media to Create More Business Leads and Grow Your Influence video series, on which these posts are based, you can sign up here.  This post focuses on Stage 4: Creator, which discusses how to streamline your content creation process for maximum impact. Make sure to implement them in the order listed. Finally, remember that if you read more...

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