Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.
It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.
When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...
Data-Driven Insights to Capture Your Customers’ Loyalty
At a recent Social Media Breakfast of Houston, self-proclaimed digital anthropologist Sherry Thomas shared with Zoetica Media founder Kami Huyse her expert insights on how businesses can harness data to build stronger customer connections.
Sherry, founder of HXA Consulting, is a powerhouse in decoding online behavior for strategic decision-making. She understands that fully connecting with customers requires tapping into their emotions, read more...
Vertical Short-Form Video is Becoming Massively Popular
Vertical short-form video is becoming increasingly popular, largely due to the growing consumption of content on mobile devices.
Experts like Zoetica Media founder Kami Huyse are championing this format. Kami has long recommended PR and marketing professionals use short-form video for their clients and their own brand-building. See her blog post Unlock the Secrets to Creating Standout Short-Form Videos, for example.
In a recent livestream, she shared why vertical video in read more...
From Social Media to Sales: How to Create Unforgettable Customer Journeys
Have you ever wondered how to turn your social media connections into loyal, lifelong customers? Digital marketing strategist Sabrina Killgo is here to share what she’s learned in working with major entities like Kelsey-Seybold and Houston Methodist and as an independent consultant. Speaking with Zoetica Media founder Kami Huyse at a recent Social Media Breakfast of Houston, she shares actionable strategies for mapping out the customer journey and crafting unforgettable brand read more...
Unlock the Secrets to Creating Standout Short-Form Videos
In an age where attention spans are fleeting and content is consumed in rapid bursts, short-form videos have become the go-to way to captivate audiences. With the right blend of creativity, authenticity, and precision, they are a powerful tool to drive engagement, build brand loyalty, and inspire action.
Zoetica Media founder Kami Huyse recently invited Britney Cossen to share her expert thoughts on mastering the art of short-form video to boost engagement.
Britney is the owner of Fun Love Media, a social media and read more...
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