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Video is Taking Over, Are You Ready for the Revolution?

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Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm? In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.”

Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm?

And the numbers have begun to show how video is taking over every aspect of social media, blogging, etc.. In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same stat was 4 billion daily video views). So the arc of this is very clear. We started with text and moved to images and now we're heading to video. Are you ready for it?

This month, our speakers shared their experiences and also covered questions you may have about video in 2016.

Tip #1: What are the new rules for video?

The rules are always changing online and video is no exception to the rule. Even in an online atmosphere, people still want to connect with you on a personal level. With video, you can do that by letting your audience see you, your express, your real life. Only using text and images in 2016 is outdated and if you aren’t on video…you may get left in the dust!

https://twitter.com/thekatiebutler/status/685475081204584449

Tip #2: How do you make videos succeed in a world of autoplay?

In a world of autoplay, getting your video noticed is a key in having content go “viral.” Create a well thought out plan that will connect with your key audience and keep it simple. Don’t drag it out where people will click away from your video. Make the video compelling, have a good visual story, use overlays of text to grab your audience's attention. If you can connect in a cultural aspect…do it! But always remember to be creative!

https://twitter.com/divamover/status/685476820200861697

Pro Tip: Upload closed captioning or a transcript of your video

Tip #3: Why is posting something as a native video important?

Posting a video natively to social networks can give you an edge over your competition. Most social networks will actually give you a higher priority with videos that are directly uploaded to their platform. These social networks have an algorithm in place for influencers who upload video natively over someone who is only sharing a link to a video uploaded to YouTube. By uploading a video natively, people stop to watch “moving pictures” in their feed which keeps them on the social network longer and the networks like this.

https://twitter.com/CarlaAtLNC/status/685477897243471872

Tip #4: Where do live broadcasting tools fit into all of this?

Sharing topics live interests people. It moves them and gives them a look “behind the curtain” at what you are doing right then and there. Using tools like Periscope or Blab allows you to go “live” easily. A great way to use live broadcasting could be to cover an event you are attending, a recipe idea (make it like a quick tv episode), or discuss a current story in the news. Always keep in mind that sharing inspirational, positive stories capture audiences easily!

https://twitter.com/divamover/status/685480821206192128

Tip #5: When should you post something as a GIF?

GIFs are a great way to share content quickly in short spurts. They are silent and that makes them great for the “autoplay” world we live in. GIFs tend to get more shares on various social networks and can also help you find what turns people on. Once you find something that connects with your audience, create more of it and keep them engaged.

Tip #6: How do you decide what type of video to share?

Deciding what type of video (GIF, live, etc.) to share on a specific social network gives you the opportunity to engage your audience for the particular platform. Sharing a video on various platforms allows you to either expand on a topic and give more value to a shorter version online somewhere else. Or you can use a shorter video to cross-promote a longer video on YouTube or Vimeo.

We have included the video of the entire event below where Len and Rakesh also talk about why you need to be ready for the video revolution of 2016.

About Len Cannon, KHOU 11 News Anchor
Len Cannon joined KHOU 11 News in 2006, and co-anchors KHOU 11 News at 4 p.m. and 6 p.m.

He also gets out into the community and does stories, including profiles on outstanding Houstonians and a popular segment called “Len at Work.” In “Len at Work,” he has done every job from rodeo clown, (yes he got in the barrel and got knocked around by a bull) to going through Houston Police Department SWAT training. And he learned a few tricks from the Harlem Globetrotters.

He spent seven years as a correspondent for Dateline NBC. He has won Emmys and the prestigious Columbia University DuPont award for his reporting.

Follow Len
Website: http://www.khou.com/story/about-us/2010/02/03/len-cannon/11135958/
Twitter: https://twitter.com/LenCannonKHOU
Facebook: https://www.facebook.com/KHOULenCannon

About Rakesh Agrawal, Founder of Snapstream.com
Rakesh is a Houston-based founder, investor, and technologist. He founded SnapStream, which makes a DVR for business. SnapStream helps the Daily Show, Last Week Tonight and a few hundred others record and search TV.

And now SnapStream is used to share bits of TV on Twitter and Facebook as GIFs, native videos and screenshots. SnapStream's Twitter and Facebook integration is used by organizations like Politico, the DNC, Access Hollywood, and the Jacksonville Jaguars.

As an investor in many early-stage technology companies, Rakesh broadly follows the arc of technology in many different realms.

Follow Rakesh
Website: www.snapstream.com
Twitter: http://twitter.com/rakeshagrawal/
Blog: http://rake.sh/blog/about

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